“We are perceived as dinosaurs... relics from another era”. How to change publishing’s image problem?
January 31, 2014
Publishing needs to face up to to its image problem, IPA President YS Chi said during a speech to the UK Publishers International Conference in London.
“In the digital age, we are perceived as relics from another era. No longer guardians of culture, we are now greedy gatekeepers of knowledge." This perception stems from the fact that "the majority of people do not know what publishers actually do.”
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