It is the largest book fair in Morocco, and one of the most significant annual events in Moroccan literature. It is held for over ten days every February, under the patronage of King Muhammad VI. The Moroccan Ministry of Culture organizes the fair in conjunction with the Moroccan Agency for Development, Investment, and Export, and the Office of Fairs and Expositions.
The book fair covers a surface area of 20,000 m2, making it one of Morocco’s largest cultural events. It attracts a number of cultural organizations and actors, including foreign missions, religious organizations, authors, artists, and publishers, in addition to visitors of all ages and backgrounds.