IPA: How are reading habits changing in Pakistan?
AS: Reading habits are changing for the better in Pakistan but it is an ongoing struggle. We have to beat the drum to promote books and reading. There is another mindset that is at work here which is that books should somehow be obtained free. I think this has been created by a lot of vanity publishing, where people publish their own books and give them away to their families and friends. However, by publishing books on subjects of interest and relevance, selling them at affordable prices, making them accessible, and by promoting and marketing books effectively, it is possible to get people to buy and read books.