IPA: How is OUP changing its focus and strategy as a result of the digital age?
AS: OUP Pakistan is entering the digital age by publishing a limited number of digital resources. I am sure the demand for digital resources will rise quickly but at present it is limited, partly because Pakistan has still not entered the 3G/4G age although it expects to do so before long. We will ramp up our digital publishing in line with demand, but I expect printed books to remain viable for some years.